Creative restaurant marketing ideas and strategies to increase revenue. How to leverage social media, website, reward and loyalty programs and user reviews to reach new customers

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Outsource Your Restaurant Website & Social Media to Pros in 2022

As 2022 kicks off, operators that wish to stay competitive must upgrade their website and social media presence to keep up with the changing restaurant world. finding the time to do so while actually running a quality restaurant is virtually impossible. With supply chain disruptions, the labor shortage, increased competition on 3rd party marketplaces, ill-tempered …

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This Community Success Story Holds a Critical Lesson for Restaurants

Over the past two years restaurant owners have seen way more of the inside of their own kitchens than they have the faces of their beloved customers. It’s easy to feel isolated in the kitchen and forget that you and your establishment are integral parts of the community. Maybe you don’t see the smiling faces …

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Restaurant Loyalty Programs to Boost Revenues

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition …

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Boost Profits and Get Your Restaurant Haunted for Halloween

Halloween is a great opportunity to boost sales at your restaurant and have some fun with your staff. This year Halloween falls on a Sunday, making it perfect for all-day family celebrations at your restaurant. Use the weeks leading up to Halloween to take advantage of the festive spirit. We’ve put together the top menu …

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Why Restaurant Merch Is the Most Effective Marketing Tool

As restaurants continue to explore new revenue streams in an ever-changing environment, restaurant merchandise is stealing the limelight as an innovative, fun product that does wonders to your bottom line. Besides, everyone could use a little fun this summer. Helping patrons and staff look and feel good with useful restaurant merch is the best way …

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Celebrating Pride Month 2021 at Your Restaurant No COVID Limits

Pride Month is about to be celebrated throughout June and restaurants are getting ready to be the beating heart of it all. This year’s theme is “All in This Together” as #SFpride51 focuses on the local community. Although the main parade in San-Francisco was cancelled, several online events as well as two major outdoor in-person …

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4 Quick Mother’s Day Sales Promotion Ideas for Your Restaurant

Traditionally, Mother’s Day is the busiest day of the year for restaurants. Last year, COVID-19 kept many families apart, forcing them to miss out on one the most joyous, delicious celebrations of the year. This year, many restaurants are welcoming back customers for in-person dining and more than half the country’s population planning to dine …

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How to Build a Ghost Kitchen Brand That Kills the Competition

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Without a laser-focused, robust marketing strategy, any ghost kitchen brand will very quickly find itself floating dead in the water. …