A great restaurant website can show off your restaurant’s ratings and reviews, drive repeat business and even attract new customers. In this post, we’ll look at key elements to consider when you build a restaurant website.
What is SEO, exactly? SEO (Search Engine Optimization) helps your restaurant’s website feature as high as possible on search engine results pages.
For example, if someone types “best Mexican restaurant in San Francisco” in Google, a certain restaurant may show up on the 1st page of results, while another may be on the 5th page. SEO is what makes websites rank better.
SEO is time-consuming but critical. Here are the basics when it comes to SEO and improving your site’s overall ranking.
Google My Business: Customers often search for a really cool restaurant in the area. Wouldn’t it be great if Google would suggest your restaurant to them? The good news is that it can! Create a free “Google My Business” listing, and your restaurant can quickly jump to the top of search results. Post photos, showcase reviews, and have customers give you a call in just one tap.
Keywords: When you build a restaurant website, it really helps to feature the words that are most important to your customers. So if customers are searching for “bar and grill downtown LA”, your website homepage should say, “The Best Bar And Grill In Downtown LA” – instead of something like “welcome to our restaurant”.
This is also one of the ways that Google decides which websites to display when people search for certain terms. Is your restaurant vegan, a steak restaurant, or maybe a dessert and chocolate shop? Incorporate these terms into your website copy. Brainstorm some expressions your customers are likely to search for, and use them throughout your site.
Attention to detail
Have you been on a restaurant’s website, only to find that many of the links don’t work? There’s nothing more frustrating. The first thing you need to do to build a restaurant website is to get the basics right:
- Check that all links are working correctly
- Ensure your contact details are up-to-date and prominently displayed
- Double check that your menu is current
It’s also a great idea to upload content to your website. It could be a blog or even some photos. This shows website visitors that you’re up-to-date and open for business.
Make it mobile friendly
Many of your customers will be searching for a restaurant on their phones. So make sure your website looks great when viewed on a mobile device.
Let reviews speak for themselves
Your customers came across your site when searching for a place to eat, now you need to convince them to stop in and have a meal. A really powerful way to do this is with positive customer reviews.
Make sure your reviews are prominently displayed so that would-be customers see them right away and know they will be missing out if they don’t eat at your restaurant. Linking to your social media channels is another great way to show interactions with real customers.
- A picture is worth a thousand words. Focus on beautiful images rather than overloading website visitors with too much text.
- Upload your menu to other 3rd-party websites like Yelp and Tripadvisor. This will also help with your Google ranking.
- Spread the word. The more your website is featured in other publications like local news sites and food blogs, the better it is for your website’s ranking.
Build a restaurant website that gets results
When used correctly, technology can give you a big advantage over your competition. Anyone can build a website, but when built correctly and thoughtfully, you can see impressive results.
Another example of this is with ordering supplies. Many restaurant owners order their supplies from traditional suppliers, who have unclear pricing structures and long delivery times. Cheetah, on the other hand, provides you with the best prices and the highest quality supplies, in the shortest amount of time. Just another way technology can dramatically improve your restaurant business.